Universal Truck Equipment, formally known as Universal Highway Products, started building snow plows in a small shop located in Trempealeau, WI over 40 years ago. In 1994, Gene Dubiel & Doug Erickson purchased the business and renamed it Universal Truck Equipment, Inc. employing 12-15 employees. In 1997, Donnie Bjorge bought into the company. A new facility was constructed in 1998 on the corner of Hwy 54/93 and Schubert Road between Centerville and Galesville, WI. as staffing increased to 18 employees. Since then, we have been slowly growing and expanding. We added a pole shed for cold storage in 2001. Then again the following year, we added two more bays on to that, which are now our shot blast bay and Rhino Linings spray booth. In 2004, Rich Kiekhoefer became an owner and an additional office and showroom was added.